We started Wipick to make one of everyday life's most unnecessarily complicated things simple: having full control over what you actually pay for your subscriptions and always knowing that you are not paying more than you need to.
Mobile plans, broadband, TV and streaming, and electricity contracts. Four categories, dozens of providers and hundreds of offers. It takes time to understand, is difficult to compare fairly and is easy to lose control of. That is exactly the problem Wipick solves.
Wipick is about giving you control over your personal finances, your recurring costs and, above all, helping you save more money.
Our mission
We wanted to build the next generation comparison platform, a service that does not just show prices, but actively and more intelligently helps you make the right decision. A platform that understands your needs, simplifies the entire process from comparison to ordering and makes sure you never unknowingly pay too much.
Every month, Swedish households pay for subscriptions they no longer need, contracts that have expired and prices that have become outdated. We call them zombie subscriptions, agreements that stay alive in your finances and quietly cost you money without you noticing.
Wipick's mission is to make the end of zombie subscriptions the norm, not the exception.
Next generation comparison platform
On Wipick, you can compare mobile plans, broadband, TV and streaming, and electricity contracts in one place. That may not sound revolutionary, but it is smarter than it looks. Instead of passively showing lists of offers, Wipick actively helps you find the right choice, based on your actual needs and circumstances. That is the difference between a catalog site and a platform that actually thinks with you.
We do not stop at comparison either. Wipick is built to simplify the whole journey: from understanding what you pay today to finding a better alternative and actually switching, simply, quickly and without hassle. Our platform is designed to make the ordering process as smooth as possible, so that changing provider never has to feel like a project.
Smart filters - find the right choice in seconds
Wipick is built with a smart filtering system that uses AI to simplify the search for the right subscription based on your actual needs and circumstances, not based on who pays the most to appear at the top.
You enter what is important to you, whether that is price, speed, flexibility or usage, and the filter removes what does not fit and highlights what does. No scrolling through endless lists, no complicated comparison tables. Just a clear answer to what suits you.
The smart filter is the foundation of our vision for a platform that actively helps you move forward, not one that passively presents information and leaves you alone with the decision.
Why Wipick exists
We believe that every krona you overpay is a krona you could have saved. And we believe it should never have to be difficult to take control of your recurring costs.
The subscription market is complex for a reason, it benefits providers when you do not switch. Prices change, offers disappear and those who do not actively keep track pay more than they should. Wipick is built to change that dynamic.
We want you to be able to open Wipick, immediately see if you are paying too much and act on it in under a minute. That is our definition of a smarter comparison platform.
Independent - for real
We make money when you find a better alternative through us. Not based on which provider you choose. That means our revenue and your interest point in exactly the same direction and that we have nothing to gain from recommending the wrong alternative.
All comparisons are based on the same open data and terms. No provider can buy a better placement. The smart filter is never influenced by commercial incentives, only by what actually suits you best.
That is how we define independence. Not as a promise, but as a business model.