Best broadband right now – Ownit, Telenor or Internetport?

We've tested and reviewed the broadband market and landed on three clear favourites right now: Ownit, Telenor and Internetport. Unlike mobile plans, where coverage is roughly the same everywhere, your broadband choice is almost always decided by one thing – what's actually available at your specific address. This guide sums up our reviews and helps you quickly see which one suits you.

The short version: Ownit is our top pick if it's available where you live, Telenor is the dependable choice that reaches almost all of Sweden, and Internetport is the best value within their city networks. Want to jump straight to the options at your address? You can compare broadband at Wipick right now.

Quick overview

Ownit – our top pick

Ownit is our top pick for broadband, and the reason is simple: they've had Sweden's most satisfied broadband customers three years running according to the Swedish Quality Index (SKI). That's not a one-off – it's a pattern repeated year after year.

Performance and terms: Ownit delivers symmetrical fibre – upload as fast as download – which matters for video calls, cloud storage and gaming. In independent tests they're the fastest to Steam among the most commonly tested providers. All with no fixed term, a 14-day right of withdrawal and one month's notice period.

What makes Ownit strong: Some of the most generous customer service hours on the market, including weekends, free installation during campaigns on existing fibre, and competitive prices that are rarely combined with terms this flexible.

Worth noting: The only real drawback is geography. Ownit is available in selected city networks in the larger cities and towns, not at every address – and availability can vary even within the same postcode. They also don't offer their own TV service.

Best for you if: Ownit is available at your address and you want the best customer satisfaction, performance and terms. Read our full Ownit review »

Telenor – best for all of Sweden

Telenor is the choice when you don't have many choices. Their strength is availability: through a combination of fibre in city networks, DSL in rural areas and 5G home broadband in regions without fixed infrastructure, they can deliver broadband to practically every address in the country.

Performance and terms: In the independent Excentis router test of 2025, Telenor's router scored best among Sweden's three largest internet providers – concrete proof of technical quality. Terms vary by offer, and campaign prices often include a fixed term, so always check the conditions before you order.

What makes Telenor strong: Nationwide infrastructure, stable technology, a customer centre open on Saturdays, and the option to bundle broadband with a mobile plan for a discount.

Worth noting: Telenor is more expensive than niche providers like Ownit and Internetport, customer satisfaction sits around the industry average rather than at the top, and in cities with many providers they're rarely the best value.

Best for you if: you live outside built-up areas, are in a region with a limited choice of providers, or want to keep mobile and broadband with the same provider. Read our full Telenor review »

Internetport – best price within the city network

Internetport is a hidden gem for anyone living within their city networks. The company was founded in Hudiksvall in 2008 and today delivers stable fibre to around a dozen open city networks, with the strongest presence in northern and central Sweden.

Performance and terms: Symmetrical fibre with speeds from 100 up to 1,000 Mbit/s, known for stable performance and low latency. Here, however, a 12-month fixed term applies, unlike Ownit's flexible terms.

What makes Internetport strong: Some of the lowest standard prices on the market, a personal and local service where you reach a real person who knows the product, and the option to bundle fibre, TV and IP telephony with the same provider.

Worth noting: They're a regional player, not nationwide – if they're not in your city network, they're not an option. When connecting via Telia Open Fiber, CGNAT may occur, which can affect advanced users who need a static IP or port forwarding.

Best for you if: you're price-conscious, live within their city network in northern or central Sweden, and want the lowest possible fibre cost without compromising on quality. Read our full Internetport review »

Availability decides – always start with your address

The biggest difference compared with choosing a mobile plan is that broadband is tied to your address. Two neighbours can have completely different options depending on which city network the property belongs to and whether fibre has been installed. That's why the first step is always to search your exact address – not just your area – before you decide. The quickest way is to compare broadband at your address, where you'll see which providers and speeds are actually available where you live.

Which should you choose?

• Is Ownit available at your address? Choose Ownit. The best customer satisfaction, the best terms and strong performance make them the top pick for most people.
• Want the lowest price and live within Internetport's city network? Choose Internetport – but expect a 12-month fixed term.
• Live where the choice is thin? Choose Telenor, which reaches practically every address in Sweden.

A good rule of thumb: since both price and availability vary by address, it pays to compare the options side by side before you sign. Prices also change continuously and campaigns appear regularly, so always check the current price before you decide.

The easiest way to see what you can get is to compare broadband at your address with Wipick – you'll see all available providers, speeds and prices in one place. You can also explore more of our current favourites under Wipick best right now.

Frequently asked questions

How do I choose the right broadband?

Start with your address, your household's internet habits and your budget. First check which providers and technologies are available where you live – the easiest way is to compare broadband at your address. Then match the speed to how you use the internet. Our guide on choosing the right broadband walks through the whole process step by step, our guide on broadband by address explains why availability differs between addresses, and in compare broadband 2026 we take a closer look at the market as a whole.

What speed do I need?

It depends on how many you are and what you do. A smaller household with regular browsing and streaming is usually fine with a lower speed, while several simultaneous users, working from home or 4K streaming requires more. Read more in choosing the right broadband speed, and if you want to know what you're actually getting today you can measure your internet speed. If you're a gamer, we also have a guide on broadband for gaming.

Does the fixed term matter?

Yes. Ownit has no fixed term, while Internetport ties you in for 12 months and Telenor often has a fixed term on campaign prices. If you want maximum flexibility there are plenty of options – see broadband with no fixed term and our breakdown of broadband contract length.

How do I switch broadband provider?

It's usually straightforward, but keep an eye on any fixed term and notice period with your current provider. Our guide on switching broadband provider explains how to make the switch without unnecessary downtime.

What's the difference between fibre, cable and mobile broadband?

Fibre gives the most stable connection and symmetrical speeds, cable broadband is common in apartment buildings, and mobile broadband via 5G is a flexible alternative where fibre is missing. Compare fibre and mobile broadband, read about cable broadband and providers, or if you connect via Telia Open Fiber.

How do I find the cheapest broadband?

The lowest campaign price isn't always the lowest real cost – work out the total over the whole contract period, including any setup and router fees. Our guide on cheap broadband shows how to compare the right way.

Do I need a good router?

The router affects your wifi experience more than many people think, especially in larger homes or with many connected devices. See our router guide for better wifi. If you also want to bundle TV and streaming with your broadband, we have a guide on TV and streaming packages.

More questions and answers about broadband, terms and our service can be found in our main FAQ.