About Tibber
Tibber was founded in 2016 in Norway and is now active in Sweden, Norway, Germany, and the Netherlands with over 350,000 customers. The company is listed on Nasdaq First North and operates with an unusual business model: Tibber adds no profit margin to electricity prices. Instead, it sells electricity at cost and earns revenue solely from a fixed monthly fee – a model fully aligned with the customer’s interest in lowering their electricity bill.
Key Facts
| Founded | 2016 |
| Ownership | Publicly listed – Nasdaq First North |
| Headquarters | Oslo, Norway (Sweden: Stockholm) |
| Customer Support | 24/7 via in-app chat |
| Energy Sources | 100% carbon-free (nuclear & hydropower) |
| Monthly Fee | 49 SEK/month |
Contract Overview
Quarter-hour pricing plan
| Plan Type | Quarter-hour pricing – electricity at cost |
| Markup | 8.6 öre/kWh incl. VAT |
| Contract Length | None |
| Notice Period | Ongoing – no fees |
| Right of Withdrawal | 14 days |
Pricing & Value
Tibber’s pricing model requires an understanding of quarter-hour pricing. Electricity is purchased on the Nord Pool exchange and resold at cost – Tibber does not add any profit margin. The fixed markup of 8.6 öre/kWh covers Tibber’s actual costs: certificates, guarantees of origin, balancing, and system fees.
Savings potential is highest for households with electric vehicles and heat pumps. Tibber’s app automatically optimizes charging and heating to the cheapest hours of the day – a feature that can save hundreds of kronor per month without manual effort. The monthly fee of 49 SEK is Tibber’s only revenue per customer.
Customer Support
Tibber’s customer service is fully digital – available 24/7 via in-app chat. There is no phone support, which may be a limitation for customers who prefer calling. In practice, chat responses are fast and helpful.
In the Swedish Customer Satisfaction Index (SKI) 2024, Tibber scored 69.2 compared to the industry average of 62.9 – a strong result reflecting high customer satisfaction despite the lack of phone support. Its App Store rating of 4.6 out of 5 is exceptionally high for an energy app.
App & Digital Experience
Tibber’s app is the core of the product and market-leading in its segment. You can track electricity prices in real time (quarter by quarter), monitor hourly consumption, and set up automated controls for EV charging, heat pumps, and smart home devices.
Integrations include Tesla, Easee, Zaptec, NIBE, Shelly, Homey, Philips Hue, and a broad ecosystem of smart devices. EV charging is automatically scheduled during the cheapest nighttime hours without manual input.
App Store 4.6/5 · Google Play 4.4/5
Sustainability & Energy Sources
Tibber’s electricity plans are always 100% carbon-free via nuclear and hydropower. Note: carbon-free is not the same as renewable – nuclear energy is included in the former but not the latter. For customers specifically requiring certified renewable electricity, Tibber offers an optional Guarantees of Origin add-on.
Comparison with Competitors
| Tibber | Skellefteå Kraft | Fortum | Greenely | |
|---|---|---|---|---|
| Overall Rating | 4.6 / 5 | 5.0 / 5 | 4.1 / 5 | 4.3 / 5 |
| Contract Length | None | None | None / 12 months | None / 12 months |
| SKI Customer Satisfaction | 69.2 | 71.0 | 63.1 | Not measured |
| Sustainability | 100% carbon-free | 100% renewable | 100% carbon-free | 100% carbon-free |
| Smart Control | Yes – built-in | No | Add-on 49 SEK/month | Yes – built-in |
Pros & Cons
Pros
- Electricity at cost – no profit margin
- Automatic EV charging and heating optimization to cheapest hours
- No contract – switch anytime without fees
- Market-leading app – App Store 4.6/5
- SKI 2024: 69.2 vs industry average 62.9
- Transparent pricing model with no hidden costs
Cons
- Only quarter-hour pricing plans – no fixed-price option
- No phone support – digital chat only
- Markup of 8.6 öre/kWh is higher than e.g. Fortum (2 öre)
- Price volatility can be significant without controllable devices
Conclusion
Tibber is the obvious choice for EV owners and tech-savvy households who want maximum control over electricity costs and let technology handle optimization. Its business model – electricity at cost with no profit margin – is genuinely different and puts the customer’s interests first in a way traditional energy companies cannot match.
For customers without an EV, heat pump, or smart home devices, the benefits are more limited – you pay a relatively high markup (8.6 öre/kWh) without fully utilizing time-based optimization. In that case, Skellefteå Kraft or Fortum are likely better alternatives.
Best for: EV owners with a home charger · Households with heat pumps or smart devices · Tech-savvy users who want active optimization